Custom Web Development
Need a website that's not just a business card, but a real tool for your business? At Direction.cz, we've been creating custom websites since 1999 — and we know that a successful website starts long before the first line of code.
Professional project management included
Every website we create is managed as a project — with a clear plan, milestones, and regular communication. For larger projects, we assign a dedicated project manager.
More about project managementHow we work — our process
Consultation & Requirements
It starts with a conversation. Our consultant will go through your goals, target audience, competition, and expectations. We want to understand your business, not just get a brief.
Analysis & Strategy
Based on SWOT analysis and market research, we prepare a strategy — what type of website will be most effective, what structure makes sense, and how to reach your target audience.
Design & Prototyping
We create wireframes and graphic designs including responsive layouts. We consult, iterate, and refine until it matches your vision.
Development & Coding
Professional frontend and backend — clean code, fast loading, SEO-friendly structure. We implement content management so your website is easy to maintain.
Testing & Deployment
Thorough testing on all devices and browsers. We deploy to server, set up SSL, analytics, basic SEO and GEO optimization.
Maintenance & Support
We don't stop after launch. We provide technical maintenance, updates, and are available for website evolution.
What is GEO?
GEO (Generative Engine Optimization) is website optimization for AI search engines and generative answer systems — tools like ChatGPT, Google AI Overviews, Perplexity, or Copilot. While traditional SEO targets search result positions, GEO ensures that AI models correctly find, understand, and cite your content as a source in their answers.